Centre for Executive Education (CEE) partners with American Management Association to offer world-class management training programmes and services in the Middle East

Together they will launch AMA's Certificate courses in Human Resources Consultancy, Marketing Management Consultancy, and Customer Services etc in the region. The AMA courses at CEE will offer executives an opportunity to learn or upgrade their skills and gain information, ideas and techniques to help improve business performance, adapt to a changing workplace and prosper in a complex and competitive business world.

Recognized by 'Business Week' as one of "20 Best Executive Education Programs", the American Management Association has provided management training programmes and services to businesses worldwide for over 80 years. During that time, the business community has turned to AMA for the practical training and business tools needed to improve individual and organizational performance—and achieve bottom-line results. AMA's list of clients includes 486 of the Fortune 500 companies.

"CEE is dedicated to provide solutions for executive development and specializes in delivering customized programmes. The Certificate courses are designed to provide a contemporary and relevant professional development option, enabling students to build on earlier learning and current experience. Talented instructors will bring distinctive insights and practical, real-world experience to every learning encounter. They will use AMA text materials as the framework for the courses, adding exercises and supplemental handouts tailored to fit customer needs. AMA's course curriculums incorporate action-oriented, best-in-business thinking and practices relevant for all organizational levels."added Mr. Sanjay Batheja, Director at the CEE who is in profession of training and development for over 7 years now and has created a niche dominance in the field of training in Human Resources discipline.

The AMA Certificate courses are modular in nature. Each module is around 15 hours in duration and will be taught over four evenings (four hours each) followed by a discussion class on the fifth day.The courses will be held at the Centre for Executive Education, Knowledge Village, a centre of excellence for learning and innovation. Registration for the courses begin end of June for sessions to start in July and September of 2005. On completion of the set modules, students will gain tangible recognition for their professional development efforts by earning a joint AMA & CEE Certificate.

"CEE believes in providing affordable Executive Development programmes which cater to a wide range of business professionals. The AMA Certificate courses offered are cost effective for our corporate executives and business organisations."stressed Ms Kashish, CEE Manager.