It's Dubai Bank, says Emaar

Announcing the launch of the name and the logo, Chairman of Emaar Properties Mohamed Ali Alabbar said: "The name reflects the bank's positioning as one of the key drivers of the financial sector in Dubai. Our vision is to build an iconic status for the bank and its association with the success of Dubai."

"Dubai is a city with enormous potential for growth and we believe that Dubai Bank will help to establish the financial landscape for the future. We are very proud to announce the name and identity of Dubai Bank which was chosen after extensive research to be synonymous with the modernity, innovation and excellence that Dubai stands for," Alabbar added.

"We believe that the brand personality is built from a combination of many different elements - the name, symbol, choice of colours and typeface - which together symbolise the core values of simplicity, clarity and transparency that Dubai Bank represents," said Alabbar.

The identity of Dubai Bank is a combination of a simple, clean typeface in English together with a stylised calligraphic treatment in Arabic. The colour blue was chosen for its association with banking in the region as a "category colour" and its connection with rational side of the mind in colour psychology. The calligraphic treatment in gold represents prosperity and creates a strong contrast with the blue making it an easily recognisable icon in the cluttered banking marketplace.

The launch of Dubai Bank is expected to be a milestone in the Dubai's drive towards setting new standards in the financial sector. The bank plans to be a world-class provider of financial products and services focused on customer quality thereby differentiating itself from others in the sector.

"Our vision is to be a leader in the regions banking sector and be known as a truly breakaway brand and a catalyst for change, bringing with it new products and services not yet seen in the region," explained Ahmed Bin Brek, the Bank's Chief Executive.

"Currently the UAE banking sector consists of 47 local, regional and international companies which are sometimes seen as price-driven and offer unclear commission structures. The opportunity for Dubai Bank therefore lies in establishing credibility, trust and reliability and introducing innovative products and services backed by superior customer support," said Bin Brek.

Dubai Bank has been created to reflect the modern image and potential of Dubai as it continues to develop into a world-class commercial and financial hub. The development of entities such as the Dubai International Financial Centre is part of far-reaching plans to establish Dubai as a centre for financial excellence and a city synonymous with strong investment potential, on par with leading global commercial centres such as Hong Kong and Singapore.

Dubai Bank will be involved in all aspects of the banking business and offer products and services for both individual consumers and corporations. This will be implemented through a number of different delivery vehicles, including traditional branches and remote banking facilities such as the internet.

Technology will be a strong enabler, as will adherence to international best practices that will establish Dubai Bank as a world-class institution synonymous with modernity, excellence and innovation.

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