Pepsi Co International reveals SR15 mn summer Gulf promotion

Participants can win prizes worth up to SR15 million, including a fabulous Chrysler Crossfire sports car.

'We constantly do promotions that connect with our customers and to give them a chance to win several expensive prizes while enjoying the Pepsi drink,' said Hossam Dabbous, Marketing Director, Gulf Region, Pepsi Co International. 'This promotion is considered to be the biggest in the Gulf area, basically because of the variety of prizes that can be won over the 60 days.'

'What makes the Pepsi Co promotion distinctive is the top prize of a new Chrysler Crossfire sports car, which was recently launched in the region. In addition, PlayStation 2 Satin Silver will also be shown for the first time,' added Dabbous.

'The Chrysler Crossfire sets the pulses racing and perfectly matches the aspirations and lifestyles of the Pepsi drinker,' said Craig Hardie, Regional Marketing Manager, Chrysler, Jeep® and Dodge. 'Crossfire offers technology, handling and performance wrapped in a dramatic and refined package that will excite drivers wanting something different. In fact the Crossfire is hot in the same way that Pepsi is cool.'