Sony Ericsson opens Middle East and Africa headquarters in Dubai Internet City

The new office will serve as the company's regional hub for the entire Middle East and Africa region, covering more than 60 countries.

"With its modern infrastructure, excellent communications and transportation links, Dubai offers the ideal location for our regional hub," explained Mats Paulson, Sony Ericsson General Manager for the Middle East and Africa. "State-of the-art infrastructure and business friendly policies make Dubai Internet City the logical choice for establishing our new office. Basing ourselves here will better enable us to reach out to our fast-growing client base in the region," he said.
"We are happy to welcome Sony Ericsson, one of the largest mobile communications companies in the world to Dubai Internet City," said Dr. Omar Bin Sulaiman, Chief Executive Officer of Dubai Internet City. "Sony Ericsson will enrich the Dubai Internet City community with its innovative technologies and set higher standards of excellence in the mobile communications segment," he added.

Building on the success of its parent companies, Sony Ericsson is leading the transformation of mobile communications through the offering of new multimedia and entertainment devices. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile.
"Sony's leadership in consumer entertainment, combined with Ericsson's innovations in wireless mobility, offer a unique formula for the reinvention of what we perceive as communications," said Paulson.

"Our growth in the Middle East and Africa has been exciting. Middle East consumers are very tech savvy and demanding. The regional market is likely to continue seeing strong growth over the coming years," he added.

Sony Ericsson's management is based in London, and has approximately 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

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