TBWA\RAAD appoints new MD in strategic growth move

Reda graduated with a double BS in Advertising and Marketing Management from Syracuse University in New York (ranked within top 5 universities in North America for its Advertising and Communications school).

Reda began his career at Intermarkets Advertising in Dubai and quickly worked his way to a senior client servicing position.

In 2000, Reda left Intermarkets to become a founding member of TBWA\RAAD Middle East, where he was responsible for managing the majority of the agency clients and helped establish a winning track record of 13 new business wins.

During his Eleven years of advertising and communications experience in the Middle East, Reda has worked with major name accounts, including Nissan, Rothmans of Pall Mall International, Masterfoods, Emirates Airlines, Virgin Megastore, Tag Heuer, CNN, HSBC and Standard Chartered Bank.

In Jan 2003, Reda was promoted to Managing Director of TBWA\RAAD Saudi Arabia to establish key operations in KSA. In a period of two years the Saudi operation grew from a start up to one of the top 10 agencies and the third most awarded creative agency in the Kingdom. With the Saudi office up and running, Reda has returned to Dubai to manage the head office operations.

TBWA\'s Regional President for Africa, Middle East and Mediterranean Mr. Reg Lascaris said: As one of the youngest Managing Directors of the TBWA family, Reda has been entrusted to continue to further cement the winning TBWA\ formula across the market. We count on Reda's leadership to firmly establish TBWA amongst the top five agency networks in the region with the next 3 years.