Empost launches EmDirect, a value-added Direct Mail Marketing service

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The service enables organizations to enhance their marketing strategies by directly addressing their target groups through mail. Companies can promote their products and services by sending their letters, brochures, or product samples to targeted segments, under a total solution that includes database management, personalization, printing of advertising messages on envelopes, mail fulfillment and dispatch.

'Our Direct Mail Marketing Service is a quick and guaranteed service that provides clients with a cost-effective and powerful channel to send mailers to target customers,' said Sultan Al Midfa, General Manager, Empost. 'As a further value addition, we have introduced more effective delivery solutions to complete our offer of an unmatched and integrated service to our clients.'

Clients of EmDirect can choose two options for the final mailing stage of the service. They can choose EmDirect Gold in which the direct mail is hand-delivered to the addressee in a sealed Empost Courier pouch, adding prestige and priority to the message. Under the EmDirect Silver option, Direct Mail materials will be delivered directly to P.O. boxes of the selected target group.

'Direct Mail Marketing is one of the most popular marketing tools in the world today, because it offers guaranteed visibility,' added Al Midfa. 'In addition, it enables clients to measure response to their campaigns and products. Finally, it allows marketers to address consumers and organizations on different parameters.'

The Emdirect service also offers tailor-made profiles for corporates who wish to target their mailers on the basis of business activity, occupation, number of employees, geographical area and turnover. Individuals can be targeted on the basis of geographical location, profession, income group, nationality, gender and age.

'Through an advanced service like EmDirect, Empost is poised to make a foray into the field of direct mail marketing which offers tremendous potential in the UAE, especially in a competitive market scenario where effective communication of corporate messages holds the key to business success,' concluded Al Midfa.