Emirates SkyCargo unveils customer-centric products and solutions

The new range follows in the wake of rationalizing and streamlining its existing products and solutions, and will cater for the diverse needs of its fast-expanding network and customer base.

Ram Menen, Emirates' Senior Vice President Cargo said: "This is a significant strategic initiative at Emirates SkyCargo. It is the result of a proactive study and analysis of our customers' future needs that is based on their feedback, industry predictions and our own assessment of worldwide trade.

"What our customers will find particularly interesting is that each of these products is backed by a range of value-added solutions, encompassing special services and technical expertise. A combination of high-end technology and facilities, as well as fully-trained, knowledgeable staff forms the superstructure that supports our customers on each link of the supply chain. As Emirates SkyCargo expands, it's not about just moving boxes anymore, but facilitating worldwide trade and distribution."

Emirates SkyCargo's new product array includes: Priority, Dangerous Goods, Live Animals, Valuables, Vulnerables, Perishables, Courier and Post Office Mail. Priority and Courier products continue to offer the benefits of late booking and acceptance, precedence in loading and offloading, and even money-back guarantees.

Dangerous Goods are handled by a special team of highly-qualified, licensed experts trained in acceptance, handling, loading and safe movement, while Valuables and Vulnerables are protected and constantly monitored by trained personnel.

Emirates SkyCargo's new solutions embrace Integrated - Airport to Door; Integrated - Door to Airport; Integrated - Door to Door; Protect; Cool Chain; Animal Care; Charter services and Customer Partnerships. Integrated solutions provide customers the convenience of collection and delivery at home or office while Protect offers special storage areas, monitoring and surveillance. Animal Care specialises in pet movements, especially horses, and provides kennels.

Charter services ensure customers can avail of flexible and cost effective solutions. Customer Partnerships offer fully customised solutions bound in tripartite agreements between cargo agent, end-customer and Emirates SkyCargo.

The division's products have experienced consistent growth. In the last financial year, April 2004 to March 2005, general freight grew by 26 per cent, Priority by 47 per cent, Perishables by 22 per cent, courier by 6 per cent and post office mail by 25 per cent.

Emirates SkyCargo has launched an intensive customer-awareness campaign across its network to disseminate information about its new products and solutions.