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Tobacco takes action
As litigation against tobacco companies continues worldwide, British American Tobacco is stepping up its social responsibility programmes and readapting its marketing strategy. Michael Prideaux, Corporate Affairs Director, BAT, says the days of tobacco advertising and mass media are now over, with manufacturers instead engaging one-on-one with adult smokers.
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Lisa Creffield, CorrespondentTuesday, July 05 - 2005 at 09:46 UAE local time (GMT+4)
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