121 unveils 121 E-Arm

E-Arm fills a large need in the online marketing industry for a specialized, professional, unbiased, media and creative agency.

Husni Khuffash, Managing Partner at 121 E-Arm, brings his considerable experience with the Internet to the 121 team. During his five years with Maktoob.com as Regional Director, Khuffash succeeded in making it the number one Arab, online portal and increased annual advertising sales revenue by over 400%, three times the annual target, within the first six months. Mr. Khuffash realized there was a strong need for a centralized e-media agency in the region, and partnered with 121 to fill that need.

E-Arm maintains close relationships with leading web properties and list vendors; extensive, international experience working both for and with online media properties enables E-Arm to negotiate the most competitive rates and provides valuable insight into online advertising offerings. The 121 E-Arm team is proud to propose innovative ideas to its clients and the media, developing creative strategies beyond banner advertising: partnerships, channel sponsoring, endorsements that make E-Arm clients more visible than their competitors.

121's sterling reputation, in-depth knowledge of the Middle East market, excellent creatives, and professional staff guarantee effective, high-performance campaigns. With 121 E-Arm, brands can now develop a complete, online marketing strategy and follow it through with in-house graphic design, high visibility placement with all the leading web properties in the region, real-time impact analysis and reporting and campaign optimization.

121Metrics, developed by 121's advertising and marketing experts, gives clients a user-friendly, results measurement and reporting solution. This, in turn, gives E-Arm real-time analysis of an online campaign's effectiveness, allowing the team to make improvements 'on the fly', thus maximizing effectiveness and optimizing clients' return on investment.

'The E-Arm team's expertise within the e-media industry and 121's stellar design and metrics reporting guarantees that E-Arm will be a success, streamlining the process between the agencies, the client and the media and optimizing a campaign's impact on the market.' says Husni Khuffash.

Candour, Davidoff Fragrances, Lancaster, Rimmel, Joop, Jennifer Lopez Fragrances, and Better Homes have already benefited greatly from E-Arm's expertise. Early statistics on the successful JLo Miami Glow campaign reveal the click-through rate on the MSN Arabia home page in Saudi alone was a staggering 2.75%, in a market where 1.5% is considered good. And Better Homes has this to say about 121's performance: 'We're really, really happy with the results. Far better than we'd anticipated, even though we had complete faith in 121. The support they gave us throughout the campaign, as well as background info and explanations, was invaluable.'