Trend Micro in the mood for 'L.O.V.E.'

The campaign, entitled "License to L.O.V.E.," uses a secret agent thematic to highlight the shady world of malware, the importance of technology security and, crucially, to promote the Trend Micro products which counteract the growing threat. "L.O.V.E." stands for Legal Organized Virus Elimination.

In order to maximize effectiveness of the eye-catching campaign Trend Micro will be implementing a rigorous approach to educating its reseller channels about evolving threats, and its new products and services developed to combat them, as well as guiding them on various promotional incentives.

In recent months virus activity has surged dramatically to its highest level in almost two years. In response, Trend Micro, a global leader in network antivirus and internet content security software and services, has undergone an intensive phase of research and development to find new ways to counteract the growing threat. The company has recently launched a new portfolio of cutting edge technology security applications as a result.

Trend Micro recently released three new anti-spyware solutions which detect and remove evasive spyware and grayware using technology brought to Trend Micro through its acquisition of anti-spyware specialist InterMute. Additionally the company acquired Kelkea, a leading authority on IP filtering and reputation services, to help combat the effect of spam today and evolving threats such as phishing and pharming. Trend Micro also has a "virus escalation service", which enables clients to forward infected files to Trend Micro's network of virus tracking laboratories spread across the globe, and receive rapid feedback on the nature of the threat.

Ghassan Lababidi, marketing manager of Trend Micro Middle East and Africa, said, "Trend Micro is at the cutting edge of malware research and prevention, our new secret-agent themed campaign highlights the company's efforts to counteract all types of digital subterfuge, whether in the home, small to medium sized business or enterprise."

The 'License to L.O.V.E.' campaign will also be used at Trend Micro's GITEX 2005 stand, Hall 6/Stand F6 - 1, where visitors will have the chance to trial the company's new applications, as well play games and enter a competition to win a secret agent style Omega watch.