Promod fashion now available in Ajman

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The Ajman store is the sixth Promod store managed and run by Dubai Holding Group, joining existing branches in Abu Dhabi, Al Ain, Qatar and Oman.

Promod offers easy-to-wear ranges reflecting today's high fashion that can be blended into a woman's wardrobe to create her own unique flair. The clothes and accessories offer quality fashion at affordable prices that enables today's woman to update her style on a regular basis - not least because Promod introduces over 100 new items every fortnight and an average of 12 mini collections every season.

Commenting on the launch, brand manager Ambika Padmanabhan said, 'Promod has become a strong fashion brand within the region. While it offers affordable, quality European fashion, it also takes into account local culture and produces a range of longer skirts and dresses which have particular appeal to the local markets.' She continued, 'In addition, the stores are a bright and cheerful environment in which to browse, while our staff is trained to be friendly and attentive without being intrusive.'

The Promod brand began in France in 1975 as a family business dedicated to designing women's ready-to-wear clothes and accessories. It has since grown into an international brand with almost 400 stores around the world, selling more than 18,000,000 items every year.

Dubai Holding Group represents four retail brands in the Gulf, including Promod, and a growing number of stores, which have gone from strength to strength employing some 160 staff.