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LG Electronics launches (LG) Solardom, the world's first counter-top light-wave oven
- Saudi Arabia: Monday, July 11 - 2005 at 16:53
- PRESS RELEASE
LG Electronics'(LG)SolarDOM, the world's first counter-top light-wave oven to combine conventional oven and microwave oven technologies, is gaining international renown for both performance and design.
The evaluation was based on number of factors, including preheating, deviation and variation of hot air, baking, roasting and grilling. SolarDOM achieved the highest performance marks among all ovens and microwave ovens tested in three different categories including Baking, Roasting and Grilling.
LG's breakthrough pioneering technological leadership made this high cooking quality possible. This technology for the first time offers the speed of a conventional microwave with the rich taste of a conventional oven. The compact light oven uses a Mega Heater System, which utilizes light waves created by a combination of different type of heaters - Halogen, Sheath and Ceramic.
The fusion of heaters and different heating depth ensures that food is cooked evenly. In addition, heat is circulated more efficiently with the help of the round cavity and the light reflector, which concentrates light waves on the food. The result of this combination is speedy, high-quality cooking - SolarDOM is four times faster than a conventional oven and can be heated up to 320 C (608) F in only five minutes, which means there is little need for preheating.
SolarDOM outsmarts conventional cooking appliances in terms of design as well; and acknowledgment confirmed by the iF Design Award, one of the world's most pre-eminent design achievements. This is no small feat considering that the award competition annually attracts over 1,800 entries from 30 countries.
SolarDOM saves kitchen spaces while emphasizing ease of operation. The convenient user interface design, called the Smart Guide Display, Showcases function icons on a color LCD panel, informing users of cooking status as well as providing step-by-step instructors for use. It also comes with built-in style to meet kitchen décor as per consumer's request. Finally, the round cavity of the SolarDOM makes it space saving and easy to clean.
C K Cho, General Manager, LG Electronics, Saudi Arabia, said, "The LG Light Oven uses a new cooking technology which has been developed by LG Electronics. LG's innovative cooking system delivers energy directly to the food resulting in cooking times that are four times faster than conventional ovens. The Mega Heater System in the Light Oven uses three types of heaters, halogen (light) heater, ceramic heater and sheath heater. Each heater has different levels of strength and heating times.
As food is cooked at a high temperature for a shorter time moisture is kept in the food and doesn't dry out." He added, "SolarDOM represents LG's commitment to taking cooking appliances to the next level for high-end users. This is a next generation cooking appliance and it will replace both the conventional oven and the microwave, he added.
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About LG Electronics, Inc.LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
The LG Digital Appliance Company is fast becoming the leader of the global home appliances industry, ranking No.1 in sales of air conditioners, microwave ovens, and canister vacuum cleaners. LG Electronics was the first company to commercialize a full line of Web-enabled home network appliances including refrigerators, washing machines, microwave ovens, and air conditioners, and is increasingly seen as a leader in premium appliances.
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever.
For more information, please contact: Houssam Al Aich
General Manager Polaris Public Relations Jeddah
Jeddah, Saudi Arabia Tel: +9662- 6575196
Tel: +9662- 2566367
Fax: +9662- 6575277
Fax: +9662- 2566253
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