EMW joins AVAYA's Value-Added Reseller network in Mid East

As an Avaya Business Partner, - EMW will offer Avaya Internet Protocol (IP) telephony and wireless solutions to UAE customers; and also enhance those product offerings through its own extended range of services. These services include proficiency in integrated call centre solutions combining Avaya and third-party vendor solutions.

'EMW are pioneers in the convergence networking integration space. Since 1997, EMW has engineered, furnished and maintained converged networks in metropolitan areas for educational, health care, governmental, hospitality, banking and retail organizations worldwide,' said Serjios El-Hage, EMW's Managing Director for South West Asia.

'The Avaya Business Partner programme enhances our ability to look beyond current trends. By working in conjunction with Avaya, we can develop timely and efficient solutions for our customers that will contribute to revenue savings and improve the service they offer to their clients through an integrated communications policy.

'The EMW differentiator is its ability to totally integrate Avaya products with other EMW VAR third-party vendor solutions such as Trapeze and Foundry Networks. For example, EMW is able to offer secured mobility integration with the Avaya platform and demonstrated this live at the Avaya Road Show in May 2005.'

EMW's team of 50 professionals, located at its regional headquarters in Dubai and satellite offices in Oman and Iraq, gives the company an additional advantage over other Middle East VARs, according to El-Hage.

'One of the key advantages we can offer to customers looking to implement Avaya solutions is that 50 percent of the Middle East team have hands-on experience with Avaya for many years. This valuable experience, which averages 15 years with the Dubai team, means customers can have confidence in our consulting, installation and servicing abilities with Avaya products.

'It is also our intention to grow the Middle East team three-fold over the next 12 to 18 months.'

According to Roger El-Tawil, Avaya's Middle East Channel and Marketing Manager, Avaya is very excited about EMW join its Channel as a reseller. EMW has been able to develop the correct strategy and integrate certified resources to support its customers investing in technical and business competencies to help meet their evolving needs.

EMW's extended service offerings and ability to integrate Avaya products for total communication solutions makes it an exciting addition to Avaya's VAR portfolio. We look forward in working together as the region is offering greater opportunities for integrated projects.'