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Friday, November 13 - 2009

Gargash Enterprises up with Virgin Megastore to launch Mercedes-Benz B-Class

  • United Arab Emirates: Wednesday, July 13 - 2005 at 17:03
  • PRESS RELEASE

A tie-up between Virgin Megastore and Gargash Enterprises, the authorised general distributor for Mercedes-Benz in Dubai, Sharjah and the Northern Emirates, is music to the ears on anyone wanting to get their hands on the fantastic new B-Class family and recreational vehicle.

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  • The new Mercedes-Benz B-Class.
    The new Mercedes-Benz B-Class.
And for a limited period, Gargash Enterprises is helping those who don't want to face the music of high ownership costs with unbeatable finance and insurance rates of just 1.999%.

The B-Class promotion takes place at Virgin Megastore in Dubai Diera City Centre, Mercato and BurJuman shopping malls. Virgin Megastore visitors can see a video of the new car displayed on the in-store plasma screens, get information on the car and the special offer and speak to a salesman at the City Centre store where a car is displayed.

"Mercedes-Benz has once again reasserted its role as the global trendsetter among car brands in the same way that Virgin Megastore leads the music and entertainment field," said Thierry Sabbagh, Marketing Manager, Gargash Enterprises.
"The B-Class is a cross -over between a sports tourer and a family saloon and will attract a young or young-at-heart audience looking for transport that fits a busy and exciting lifestyle."

According to Mercedes-Benz, the B-Class reaches new dimensions where variability and load capacity are concerned.

Thanks to a height-adjustable load compartment floor, an asymmetrically divided, folding and removable rear seat unit plus an optionally removable front passenger seat, the B-Class is easily converted from a comfortable and sporty car in to a practical family load carrier.

With rear and front passenger seats removed the cargo capacity can be increased from 544 up to a massive 2245 litres making it easy to carry large or long loads.

There's a choice a three powerful engines with the top-of-the-line B200 TURBO equipped with a new turbocharged two-litre, four-cylinder engine enabling 0 -100 km/h acceleration in just 7.6 seconds.

The B-Class has excellent ride and handling thanks to a selective damping system which adapts the shock absorber response to different conditions. A soft shock absorber configuration ensures a high level of ride comfort during normal driving, while maximum damping force is applied while cornering to give maximum stability.

Standard interior specification includes a four-spoke steering wheel with multifunction buttons, an armrest between the front seats, power windows and tinted glass, plus high-quality brushed aluminium trim on the centre console, tunnel and door panels.

Mercedes-Benz has grouped further design features which accentuate the elegant appearance or sporty attributes of the new B-Class into optionally available chrome and sports packages.
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Notes and media contacts

Related Information:

About Gargash Enterprises:

One of the most successful automobile franchises in the region, Gargash Enterprises has been the exclusive agent of Mercedes-Benz in Dubai and the Northern Emirates since 1957. The company services over 52,000 Mercedes-Benz vehicles, with staff of over 800. The company is committed to delivering the high levels of service associated with the Mercedes-Benz name.

For further info, please contact:

Shireen Jabry
B Marketing
Tel: +971 4 321 4311

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