The awards signify the achievements of the brand on a local level, which was reflected on business growth and development. Marketing plans and executions were among the best in the region as it was with the considerable service McDonald's Emirates provided to the new brand spirit, the I'm lovin' it.
Commented on the awards, said Rafic Fakih, managing director of McDonald's Emirates during the award ceremony: "the passion and commitment of our team for the brand and their understanding of the business, is one of the main reasons behind the success the brand is witnessing today".
McDonald's Middle East Development Company organizes every year the annual award ceremony to recognize the efforts local owners are putting behind the growth of the brand in the region through all aspects of the operation.
"Understanding customers' needs and preferences to design marketing programs that matches their expectations plays an instrumental role in the success of the campaigns we implement in the country", added Fakih.
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McDonald's UAE receives prestigious awards
- United Arab Emirates: Sunday, July 17 - 2005 at 11:17
- PRESS RELEASE
In a recent McDonald's annual award ceremony held in Beirut, Emirates Fast Food Company, operator of McDonald's UAE received two awards for the company's outstanding marketing achievement and 'I'm lovin' it' service in the year of 2004.
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Operating since 1993 in the UAE, McDonald's Emirates today has 35 restaurants geographically located to service customers in many areas, committed to the wellbeing of the society with active social responsibility agenda and maintaining high quality products served in a safe and friendly atmosphere.
Posted by Anne-Birte Stensgaard, Senior News EditorSunday, July 17 - 2005 at 11:17 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Jul 18 2005.
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