Hill & Knowlton wins major GCC account

The wide-ranging scope of work includes internal communications, public affairs, crisis management, media relations and online development. Headquartered in Kuwait, GIC has performed strongly in recent years, playing a leading role as an investor in projects and ventures that add economic value to the Gulf Region.

GIC Head of Communications & Public Relations, Qais Al Shatti, said "Building corporate reputation has become a demanding task in today's world of business and requires specialist expertise. Hill & Knowlton has the skills, know-how, talent and regional strength to assist corporations such as GIC manage their reputation which is an important factor in determining corporate performance."

Hill & Knowlton Regional Director Dave Robinson said: "It is gratifying that companies like GIC choose to work with an agency with a strong regional network of offices that deliver practical and creative programmes to support achievement of key business objectives.

"Hill & Knowlton helps companies integrate their communications efforts, so they can speak with a single voice to all of their audiences, resulting in a consistent corporate position.
In the fast-changing technological world, the need for effective public relations has never been greater," he said.

After opening its doors for business in Bahrain in 1985, Hill & Knowlton expanded its business activities throughout the Gulf Region and can point to a strong track record of success.