The new agreement cements a long standing business relationship that the two companies have shared since June 2003 when OgilvyOne was chosen to assist in the re launch of what was then the "Falcon Frequent Flyer Programme."
"Over the past three years OgilvyOne has worked hand-in-hand with Gulf Air to enhance our new Frequent flyer programme," said Gulf Air Loyalty programme manager Louise Robertson. "The focus has been the development of a programme, which recognises and rewards loyal Gulf Air passengers with generous mileage, unique benefits and achievable redemption opportunities."
In 2004, OgilvyOne opened its second office in the Middle East in Bahrain to ensure Gulf Air received optimum service.
As a strategic partner, OgilvyOne has been instrumental in developing targeted, timely and continuous communication with programme members with the ultimate purpose of increasing passenger loyalty to Gulf Air and driving revenues for the airline.
These enhancements in substance and communication have been very well received and appreciated. Gulf Air's Frequent flyer programme won the award for "Best Redemption"; at the recent prestigious Freddie Awards. These awards are particularly significant because winners are determined by those who matter most - frequent flyers themselves!
"Working with Gulf Air has been a very rewarding experience for OgilvyOne," said OgilvyOne Bahrain director Nick Maynard, who describes his working relationship with Gulf Air as challenging and satisfying.
"It's not everyday that you get the opportunity to help in the rebirth of one of the leading brands in the Middle East. This new agreement is a real endorsement of the strategic and creative approach OgilvyOne has taken with the Frequent flyer programme.
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Gulf Air takes off with OgilvyOne
- Bahrain: Monday, July 18 - 2005 at 14:16
- PRESS RELEASE
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OgilvyOne, the only agency in Bahrain specialising in customer relationship management, interactive and one-to-one communications, has signed an agreement to provide Gulf Air with its services.
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Posted by Anne-Birte Stensgaard, Senior News EditorMonday, July 18 - 2005 at 14:16 UAE local time (GMT+4)
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About Gulf Air:
Gulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, the Sultanate of Oman and the Emirate of Abu Dhabi and is the only truly pan Gulf carrier in the region. The airline's network stretches from Europe to Asia and covers 44 cities in 30 countries. The fleet is one of the most modern in the Middle East and comprises 34 aircraft.
The airline, in the last year of a three-year strategic recovery programme, headed by President and Chief Executive James Hogan, is making rapid strides towards regaining profitability in 2005 and aims to further evolve by taking its renowned cultural strengths, which have been gained over more than half a century, into a global environment.
The dramatic turnaround in Gulf Air's fortunes has won international recognition. In January 2004, The Centre for Asia Pacific Aviation (CAPA) presented the airline with the prestigious Airline Turnaround of the Year Award for 2003. Gulf Air was also the recipient of the 2003 Platinum Award for the Best Airline in the Middle East and North Africa, recognising the airline's commitment to service excellence.
Official airline and sponsor of the Gulf Air Bahrain Grand Prix 2006
Winner - Skytrax Best Onboard Catering First Class 2004
Winner - Skytrax Best Onboard Catering Business Class 2005
Winner - 17 Annual Freddie awards, Best Award Redemption, 2005 Frequent Flyer Programme
Winner - Middle East and North African Platinum Best Airline Travel Award 2004 and 2005
Winner - Most Improved Airline Award 2004
Winner - Skytrax Best Business Class Check-in Category 2004
Winner - Skytrax Best Business Lounge in the Middle East 2004
About OgilvyOne:
OgilvyOne Worldwide markets to the individual. One of the world's largest customer relationship management and direct marketing firms, OgilvyOne helps clients attract and retain customers through personalised direct communications, among other services. The company's full range of offerings includes consulting, creative services, strategic planning, database management, lead generation, and customer care.
It is able to serve global firms such as IBM and American Express through more than 115 offices in some 56 countries.
For More Information about OgilvyOne, Please contact:
Nick Maynard, Business Director Bahrain
Tel: +973 17578723
Gulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, the Sultanate of Oman and the Emirate of Abu Dhabi and is the only truly pan Gulf carrier in the region. The airline's network stretches from Europe to Asia and covers 44 cities in 30 countries. The fleet is one of the most modern in the Middle East and comprises 34 aircraft.
The airline, in the last year of a three-year strategic recovery programme, headed by President and Chief Executive James Hogan, is making rapid strides towards regaining profitability in 2005 and aims to further evolve by taking its renowned cultural strengths, which have been gained over more than half a century, into a global environment.
The dramatic turnaround in Gulf Air's fortunes has won international recognition. In January 2004, The Centre for Asia Pacific Aviation (CAPA) presented the airline with the prestigious Airline Turnaround of the Year Award for 2003. Gulf Air was also the recipient of the 2003 Platinum Award for the Best Airline in the Middle East and North Africa, recognising the airline's commitment to service excellence.
Official airline and sponsor of the Gulf Air Bahrain Grand Prix 2006
Winner - Skytrax Best Onboard Catering First Class 2004
Winner - Skytrax Best Onboard Catering Business Class 2005
Winner - 17 Annual Freddie awards, Best Award Redemption, 2005 Frequent Flyer Programme
Winner - Middle East and North African Platinum Best Airline Travel Award 2004 and 2005
Winner - Most Improved Airline Award 2004
Winner - Skytrax Best Business Class Check-in Category 2004
Winner - Skytrax Best Business Lounge in the Middle East 2004
About OgilvyOne:
OgilvyOne Worldwide markets to the individual. One of the world's largest customer relationship management and direct marketing firms, OgilvyOne helps clients attract and retain customers through personalised direct communications, among other services. The company's full range of offerings includes consulting, creative services, strategic planning, database management, lead generation, and customer care.
It is able to serve global firms such as IBM and American Express through more than 115 offices in some 56 countries.
For More Information about OgilvyOne, Please contact:
Nick Maynard, Business Director Bahrain
Tel: +973 17578723
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