OKI launches new printers for Middle East graphic arts market

The C9800GA and C9800GA MFP offer a high quality professional solution for in-house designers, advertising agencies or copy/print shops that need to repeatedly produce consistent professional colour documents for their paying customers. Beyond the need for premium colour quality, these users also demand superior colour accuracy so their designs are faithful to their clients corporate colours.

"We now have a range of specialist printers for the region's thriving professional graphics art market that respond to their advanced colour requirements, whatever their size or need," said John Ross, general manager Middle East, OKI Printing Solutions. "The quality from any print out - whether a long or short print run - is of utmost importance to graphic arts professionals. We believe the partnership between OKI Printing Solutions and EFI positions the C9800GA as a high performance product with exceptional print speeds that repeatedly delivers consistent and accurate premium quality colour output, at an affordable cost."

OKI Printing Solutions recently formed a strategic partnership with EFITM, a world leader in digital imaging and print management solutions, to incorporate EFI's Fiery® technology. This provides graphic arts professionals with a powerful suite of print control, job management and graphic arts utilities, including:

• Command WorkStationTM - enables users to manage or preview jobs in the print queue and balance the workflow of networked devices to optimize workflow and office productivity

• Spot-On® - a colour management tool whereby the precision colour matching with substitute colour accurately reproduces named and customer colour (both RGB and CMYK), and modifies spot colour values to achieve colour matching with pinpoint precision

• Hot Folders - allows users to assign files to a preconfigured folder that automatically applies all related job properties and imposition settings, reducing operator time and assuring that the job will be printed correctly with minimal user intervention. In addition, Hot Folders support configures job queues for specific customers

The C9800GA and C9800GA MFP offer premium print quality with OKI Printing Solutions' new ProQ4800 Multilevel technology, producing accurate, outstanding results with smoother gradations of colour and greater subtlety in tones. This technology, together with true 1200 x 1200 dpi, provides the graphic arts professional with an accurate feel of the final artwork. The Auto Colour Balance feature ensures that these results remain consistent throughout the life of the printer.

Fast and efficient, the GA range prints in full colour up to 36 A4 pages per minute (ppm) and 19ppm in A3. 1GHz processor speeds, 1GB memory and a hard disk drive as standard also guarantees that production time is kept to a minimum. The flexible media capabilities provides staff with the ability to print on a wide range of media formats and sizes from A6 to oversized A3 and up to 1.2m banners, including heavy paper weights up to 268gsm - vital for use within the graphics market.

User intervention is also kept to a minimum with the Auto Media Detect feature that automatically detects the correct type of media. And for great flexibility, the OKI Printing Solutions GA Series offers up to 5 paper trays and the option of a Saddle-stitch Finisher that can fold, hole-punch and staple documents.

The C9800GA MFP is the perfect package for users who want to couple these key features with the ability to print, scan, copy and network fax at very high speeds with outstanding image quality. It also allows them to share functionality, store their work in a central location and effectively communicate with their customers in an efficient way.