A centre of attraction for all shoppers

Under the umbrella of the Majid Al Futtaim group a key DSS sponsor, the Deira City Centre stands a notch higher than the other shopping malls in terms of offers and promotions at hand. With an annual foot traffic of more than 20 million visitors, it is considered to be one of the best shopping malls in Dubai.

Banking on its mass appeal, the Center actively participates in events that help in reviving the economy, trade and tourism of Dubai like the Dubai Shopping Festival and the Dubai Summer Surprises. Once again Majid Al Futtaim has come forward to sponsor DSS and is offering shoppers to Deira City Centre a platter full of shopping and entertainment options.

Says Fouad Sharaf, general manger of Deira City Centre, "DSS is a brilliant idea, it keeps the country's economy, tourism and trade active even in the otherwise latent summer months," he says adding, "Majid Al Futtaim (Deira City Centre) is one of the main sponsors of DSS and being a regular participant of the event has always worked in our favour. The increase in the number of visitors and sales during DSS reflects positively about the event at large as it attracts tourists from all over the world who come down to enjoy indoor shopping and entertainment during the summer months. Each year, a fruitful partnership is run with the private sectors and fresh ideas are incorporated into the DSS activities, giving it a new feel altogether."

Adds Fouad, "There are 20 million yearly visitors to Deira City Centre and thanks to DSS we have a substantial increase in the number say by 20 per cent visitors and the 15 per cent sales since the start of DSS. The number of visitors is expected to further increase when DSS approaches its end. There is a lot of excitement in the city, people want to come, see and be part of all the action. The management is expecting more visitors and sales and we are ready to welcome the visitors to our Centre and provide them with ultimate services," he assures.

Says Fouad, "Since the launch of DSS in 1998, shops and stores across Dubai have witnessed an increase in their sales. Promotions, sales, events, weekly expensive prizes, and last day mega prizes are the major attractions for shoppers from inside UAE, the region and the world. Keeping this in mind, Deira City Centre is participating with Dubai Shopping Malls Group in the "Strike it rich" promotion.

Commenting on the eventful Colour Surprises week Fouad informs, "We cooperated with the Dubai Chamber of Commerce and Industry and other Government departments to organise the events and have many visitors due to the variety of the activities. Modhesh made the Magic Planet zone more exciting for the kids by being on site on Monday during the Colour Surpises week. The stream of activities included face painting, drawing and coloring on paper plus magic shows."

Says he, "Strategically located in the heart of Dubai, the Deira City Centre is a favourite for all. Apart from its location, its size, different shopping stores that suits all ages and nationalities, parking service facilities, cinemas, Magic Planet, Carrefour, and Sofitel Hotel all contribute to make it the most sought after shopping destination. In short it is a complete city underneath one roof," says Fouad.