BenQ incentives driving reseller loyalty

Mohammed Abbas, chairman of Supersonic Computers, and Pavan Bhagnari, sales manager of Al Noori Computers, have each received a brand new car, the centrepiece of BenQ's Reseller Incentive Program which concluded May 31st 2005. The above resellers were placed 1st and 2nd respectively.

During the three-month program, BenQ has given away attractive prizes to its network of resellers across the UAE, with a string of glittering prizes, including LCD TVs, cameras, exotic holidays, home theatre systems and other BenQ products being handed over to the most productive distributors.

The program, which involved dealers in Dubai, Abu Dhabi and Sharjah, was based on a points system, with different values attached to the various BenQ products sold by each reseller. The two distributors with the most points at the end of the promotion have each claimed a car.

"The Reseller Incentive Program has demonstrated the imagination and enthusiasm of the BenQ brand, and we are proud to work with a company which emphasizes these values. BenQ clearly places great focus on its reseller network, and we hope to continue working with them in a long-term, mutually-beneficial relationship," Abbas said.

BenQ has included a number of its key products in the promotion, such as Joybook notebook PCs, digital projectors, LCD monitors, cameras, scanners and DVD rewriters. The Reseller Incentive Program has provided invaluable publicity for these products, and has showcased a range of new technologies recently unveiled by BenQ, such as Lightscribe and Senseye.

"For a long time we have wanted to reward our hard-working resellers, and the Reseller Incentive Program has achieved this end. The UAE market is extremely competitive at the moment, and our success is attributable not only to the excellence of our products, but also to the strength and initiative of our partner network. We hope the Reseller Incentive Program provides some recognition of all the hard work our partners have been doing across the Emirates," said Robert Dung, managing director, BenQ Middle East and Africa.