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UAE's first IMAX opens at Ibn Battuta Mall
- United Arab Emirates: Tuesday, July 26 - 2005 at 16:45
- PRESS RELEASE
Ibn Battuta Mall has become the home of the UAE's first IMAXâ theatre after the world's most advanced motion picture system made its debut at Grand Megaplex 21 Screens / IMAX.
The high-tech screen, combined with the IMAX projection technology and remarkable sound system, provides Grand Megaplex 21 Screens / IMAXâ moviegoers at Ibn Battuta Mall with an immersive, extraordinary cinematic experience.
Dan Fellman, President of Domestic Distribution, Warner Bros. Pictures, said: "Batman is truly a larger-than-life character, and we're thrilled to give fans the opportunity to experience the breathtaking scope, gripping suspense and exhilarating action of Batman Begins in the IMAX® format."
IMAX® motion picture systems are the most powerful and advanced high-precision motion picture systems in the world; images of unsurpassed size, quality and impact are projected onto specially designed screens. The IMAX Experienceâ has already entertained and enlightened more than 800 million people worldwide. With breathtaking, crystal clear images projected on enormous screens and exhilarating sound provided by a state-of-the-art digital surround sound system, audiences feel as if they are part of the action.
Sultan Ahmed Bin Sulayem, Executive Chairman, Nakheel, said: "We are delighted that Ibn Battuta Mall is home to the UAE's first IMAXâ theatre. The magic of the IMAX® Experience is transforming the way moviegoers see Hollywood blockbuster films; cinema audiences can experience the excitement, drama and adventure of their favourite blockbusters with unparalleled image and sound quality.
"Grand Megaplex 21 Screens has already experienced phenomenal success since opening at Ibn Battuta Mall and the addition of the UAE's first IMAXâ theatre can only enhance the Mall's reputation as a major entertainment destination for the whole of the region. Standing for high quality family entertainment, the IMAX® brand has been a powerful draw to audiences around the world; it is essential that we embrace such technology and I am proud and honoured that Ibn Battuta Mall has been chosen as the home of the UAE's first IMAX® theatre."
Gulf Film LLC is the foremost authority in cinema entertainment for the Middle East and credited with reviving the fortunes of the industry through its chain of Grand Cinemas in the UAE and Gulf Region. The newest and by far the largest addition to the Grand Cinema chain is the Grand Megaplex 21 Screens / IMAX® at Ibn Battuta Mall. The cinema is built to the highest international standards with cutting edge entertainment technology, including automated cinemas, wall-to-wall screens, stadium seats with extra leg room, full digital sound, and an ultra stylish lobby. Following the opening of the IMAXâ theatre, the cinema now seats more than 3,700 people.
Grand Megaplex 21 Screens / IMAX® is located at the China Court, Ibn Battuta Mall.
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Notes and media contacts
For information on tickets and showtimes, please call 04 366 9898 or visit www.grandcinemas.com for theatre information.About Ibn Battuta Mall
Ibn Battuta Mall, a Nakheel project, is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment. The inspiration for the theme of Ibn Battuta Mall is the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East. Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India, and China. The spacious Mall covering an area of 3.1 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket and a cinema Megaplex. Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.
About Nakheel
Nakheel is the uniquely focused property development company behind a variety of new landmark developments in Dubai. Nakheel aims to redefine the concept of property development whether residential, tourist, commercial or retail. It has therefore placed great importance on examining the requirements of the different sectors of the community and developing its visionary projects around these findings.
Nakheel's portfolio currently includes The Palm, The World, Jumeirah Islands, The Gardens, Ibn Battuta Mall, Jumeirah Lake Towers, Jumeirah Golf Estates, The Lost City, International City, Discovery Gardens, Jumeirah Village and Dubai Waterfront. Further information can be found at www.nakheel.ae
For further information please contact:
Aaron Richardson, PR Executive on +971 4 368 6946
Or fax on +971 4 368 0559
Or
Orient Planet PR and Marketing Communications
P O Box 23345, Dubai, UAE.
Tel: 00 971 4 3988901; Fax: 00 971 4 3988941
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