Giordano keeps it simple with new guide to dressing

The brand has reproduced the book to emphasise the art of simple dressing to their customers, both male and female. Ishwar Chugani, Executive Director of Giordano Middle East said: "As lives become more complicated, we felt that this book would provide people with an excellent guide to keeping clothes simple. It is also an excellent way to reward our many clothing fans and customers."

Created and researched by the Giordano design team at the regional head office in Dubai, the book forms a guide to dressing to maximum effect using several basic items of clothing. These key pieces include jeans, khakis, sweaters, patterned shirts, suits and jackets, shoes, backpacks and belts, and timepieces.

Chugani added: "Most of our customers are looking to save a little time in their busy lives, so we put together this book to demonstrate the ease of creating a capsule wardrobe. Through this book we are presenting a simple philosophy: that if you learn the art of simple dressing, you have the code to understand anything the day brings."

The beautifully designed pictorial book features the history of key pieces of clothing, as well as how to wear each piece to maximum effect and how to care for your clothes to ensure they last well and stay looking pristine.

"What we are trying to get across is that we provide classic pieces of clothing that earn the right to be called classics based on their elegance, delivered consistently over a period of time, as well as their versatility in connection with the rest of the customer's wardrobe, concluded Chugani."