Leo Burnett Middle East hosts Clients and IAA Executive Committee

The reception was inaugurated by Farid Chehab, Chairman / Chief Creative Officer Leo Burnett MENA, who stressed the importance of hosting an international event such as this in Beirut, which proves to be again the city of all times, a city that breaks trough the clutter defying all threats to bring a world-class event to life.

Taking the floor, Michael Conrad, Vice Chairman and Chief Creative Officer Leo Burnett Worldwide, stressed on the shared passion for and commitment of Leo Burnett Worldwide to creating the best work in the world, bar none as reflected through the Leo Burnett Global Product Committee(™). This continues to elevate the creative product and deliver results for the Agency's clients.

Being the most creatively awarded agency in the world, according to the Gunn Report, Leo Burnett kept the standards high and launched "the Cannes 2002 prediction" during the lunch reception, an outstanding creative idea to recognize and enhance the creative flair that was in attendance. Conrad displayed 20 international commercials selected from this year's Cannes Festival prestigious roster and the guests selected their favorite choice.

In this occasion, Raja Trad, CEO of Leo Burnett MENA, showed his content at being part of such a big event: "We are proud to support the 38th IAA World Congress in Beirut and have spared no effort to help it succeed some of which is the creation and production of the campaign for the event that ran globally, and of course the sponsorship of this lunch".