Flip Media, Auto Emirates and AME Info collaborate to launch new car test drive videos online

Using Flip Media's 2nd generation FlipCast broadband video streaming technology, the full size screen videos are produced by AME Info's Broadcast team and available for viewing on both www.autoemirates.com and www.ameinfo.com under the 'Executive Test Drive' section.

Auto Emirates is the Middle East's largest and most dynamic print automotive resource and publisher and distributor of new car reviews and motoring news. www.autoemirates.com is the region's leading car portal providing objective and accurate automotive information to potential car buyers in the Middle East.

Pankaj Dev, CEO and Managing Editor of Auto Emirates said: "It was a natural progression to add videos of test drives to www.autoemirates.com. New vehicles are regularly tested by our team and now we are able to offer a new interactive dimension to our reports, which I am sure users will find extremely useful and informative."

The key differentiation of Flip Cast to all other players is its platform and browser independency, combined with use of Flash as the main plug: Macromedia Flash players have so far reached 97% market penetration and the latest version has a 73%global market share. This means that FlipCast can be easily and effortlessly viewed by a larger percentage of the region's online population than any other streaming broadband video product.

AME Info is a leading provider of business information and intelligence in and about the Middle East region through its portal www.ameinfo.com which features a large selection of unique video productions covering various events and interviews with business executives across the region.

AME Info originally worked in conjunction with Flip Media to pioneer broadband streaming video technology in the Middle East in 2002. Production of the automobile test drive videos is led by Lisa Creffield, Executive VP of AME Info Broadcast who has extensive experience in producing high quality broadband content.

Peter J. Cooper, Editor-in-Chief, AME Info FZ LLC. Commented: "This unique collaboration provides sponsors and advertisers with a powerful medium to reach a vast number of consumers through the combined audiences of www.ameinfo.com and www.autoemirates.com."

Martin Diessner, CEO, Flip Media, added "FlipCast is a versatile platform that allows a range of innovative advertising options which enhance the user's overall viewing experience, making this collaboration a winning solution for any advertiser wanting to reach auto enthusiasts."