Marina Mall's 'Spend & Win' campaign ends with record breaking summer traffic

The mall recorded its highest summer footfall with more than a million visitors in the six week period of the campaign that was launched on Wednesday, June 15 and ended on Saturday July 30, 2005. The campaign was concluded in a spectacular grand draw that was broadcast live throughout the mall announcing the long awaited results of the two 2005 Infinity QX56 winners.

"The sale campaign was phenomenal, unlike any that we ever held during the summer season," said Nadeem Wajahat, Acting General Manager. "The drastic increase in our foot traffic and more than 120,000 coupons redeemed by shoppers exceeded our expectations this summer, considering that it is a time when most residents and locals are away on holiday. Following our successful campaign in January of this year, I can confidently say that the success of our promotions have become a trend to the mall's successful marketing endeavors."

"Marina Mall is thrilled to have teamed up with Etihad Airways, mall management would like to thank them for being partners in this successful promotion. This summer's exciting incentives attracted shoppers into our mall by giving them the opportunity to win two 2005 Infinity QX56 and 6 chances to win weekly Etihad Airways tickets," added Wajahat.

The crowd at the grand draw was entertained by a music DJ who picked up the pace in the mall's atmosphere with excitement by playing popular tunes and counting down the minutes leading to the draw, reminding shoppers to enter their tickets in the raffle drum.