Intel driving growth through localized computing solutions

These definition centers will identify environmental considerations and marketplace requirements specific to each geographic region, including factors such as inclement weather, intermittent power supply, or specialized content needs for consumers and small businesses.

Intel platform definition centers are being established in four key markets: Bangalore, India; Cairo, Egypt; Sao Paulo, Brazil, and Shanghai, China. The centers will primarily serve the South Asian, Middle-East and African, Latin American, and East Asian regions respectively. Platforms defined in these centers may also be applied across other markets including certain market segments in developed markets.

Each center is staffed with local ethnographers, designers, and solution engineers who will conduct in-depth research and analysis to drive platform development. In addition to delivering leading microprocessor technology, Intel is also taking a comprehensive platform approach in its channel business by integrating hardware and software components that are tested and validated for interoperability.

This will make it easier for channel customers to build and bring platforms to market more rapidly, enhancing their competitiveness.
As Bill Siu, vice president and general manager of the recently formed Channel Platforms Group explained, "Setting up the platform definition centers demonstrates Intel's drive towards digital inclusion for the emerging markets.

Each local market faces unique challenges, such as accessibility to technology, low literacy levels, lack of infrastructure or harsh environmental conditions. Our local definition centers as well as our integrated platform approach allow us to pinpoint these specific considerations and develop localized solutions that meet the distinctive needs of each individual market. We believe that by recognizing these factors and designing for and around them, we will stimulate PC adoption for the next one billion users."