U.S. Robotics adopts Channel Partner Program for the Middle East

Re-sellers will be segmented into 3 'partner segments'. Platinum partners will earn a USD 1000 rebate to support their marketing activities on achieving their targets and a bonus of 1% on the net revenue achievement. Gold partners will earn a bonus of 0.75% of the net revenue achievement while Silver Partners will earn a bonus of 0.50% on their net revenue achievements. All 'partner segments' will earn additional bonuses ranging from 0.50% to 1.50% on non-analog revenue, dependant on target and revenue achievement.

Commenting on the Channel Partner Program, Sumit Kumar, Regional Manager, U.S. Robotics MENA said, 'This alliance with our re-sellers will strengthen our relationship. It is important to recognize, appreciate and reward the people who sell our products. This program will allow us to do that, as well as establish relationships with new re-sellers.'

The Middle East Channel Partner Program is applicable to re-sellers only however, distributors will also benefit from a committed channel and the increased sales volume that is expected to be generated. All re-sellers are required to register with the authorised distributor for U.S. Robotics in their region.

'This is the first time that this program is being implemented by U.S. Robotics in the Middle East. We anticipate great results and are currently considering implementing this program in other EMEA markets,' said Peter Blampied, U.S. Robotics' Director, EMEA Sales and Operations.

'We are looking at a 'win-win' situation here as all parties involved will benefit from this program. It will develop and classify the channel for U.S. Robotics in the Middle East and we are anticipating a profitable outcome,' concluded Kumar.