Caltex sets industry benchmark in the Middle East with launch of new Havoline Formula

All-new Caltex Havoline Formula meets and technically exceeds the API's most recent engine oil specification, API SL, issued in July this year.

Groundbreaking Caltex Havoline Formula, tailor-made for petrol-engine passenger cars, is now available across Jordan, Kuwait, Qatar and Oman.

John Merrigan, Regional Marketing Manager of Caltex Alkhalij, said: "New-and-improved Caltex Havoline Formula gives us a clear advantage over the competition and is great news for motorists, offering outstanding engine protection and performance.

"Raising the industry standards ahead of our competitors demonstrates our commitment to extending value and choice, and reinforces the reputation of Caltex in the Middle East as a byword for innovation and motoring excellence."

Continued Merrigan: "Many engine oils on the market have API specifications dating back nearly 20 years. For example, engine oils with API classification SF, dating back to 1980, are still widely used in the region. Caltex Havoline Formula meets the most advanced API engine oil specifications, issued in July 2001. Now motorists have the choice of an engine oil truly suited to the needs of modern car engines and 21st century motoring."

"Caltex Havoline Formula sets new industry standards for quality and performance, providing excellent protection against starting friction, heat stress, oil oxidation and thickening, and helping to extend the life of your car's engine," said Merrigan.

Caltex Havoline Formula's advanced 'base additive technology' with high-grade base fluids protects against both high and low temperature engine deposits caused by high-speed motorway driving and stop-start urban motoring.

New Caltex Havoline Formula has been launched in Jordan, Kuwait, Oman and Qatar with an aggressive direct marketing campaign, comprising revamped product packaging and graphics, together with focused trade and customer marketing activities. 'Add More Life To Your Car!' is the message to motorists across the region.

New Caltex Havoline Formula is distributed by Hanna Ghantous & Sons in Jordan, Jassim Abdulwahab & Partner Co. (JAPCO) in Kuwait, and Mannai Trading in Qatar. Technique LLC are approved distributors in Oman.