Subscribers benefit from the Pehla 'Double Up' offer

The "Double Up'' offer gave the viewers in the region an opportunity to subscribe, upgrade or renew to the package of their choice and at the same time gave them a chance to WIN BACK their subscription. Daily five lucky winners got 100% percent return on their subscription and every month one lucky winner walked home with a 42" Plasma TV.

The Pehla call center has also recorded a phenomenal 50 % increase in call volume with calls exceeding the 30,000 mark. Commenting on the tremendous success of the 'Double Up' offer, Mr. Vinod D' Mello , Executive Vice-President-Marketing & Network Development, Arab Digital Distribution said, "We thank the viewers for the tremendous response to the exciting 'Double Up offer' that marks the start of yet another initiative from Pehla aimed at rewarding future and existing subscribers. As always, Pehla wanted to offer something unique to all viewers and the "Double up Offer" just reaffirms that belief."

Pehla has always witnessed a huge surge of subscriptions, renewals and upgrades whenever there is a premium cricket event telecast. Anticipating a greater response for the ongoing exciting cricket season , the network has taken adequate steps to handle the demand in subscriptions from across the region and has advised all viewers to subscribe early to avoid last minute disappointments.