British Publishers/Assertiv eMedia announce Middle East strategic partnership

Central to the British Publishers/Assertiv eMedia relationship is a 'webinar' project which detailed a high level roundtable discussing Strategies for eGovernment in the Middle East, attended by leading players from both the public and private sectors. Through the webinar, individuals will have an option online to view a 5 minute highlights video online, read the pdf of the discussion or subscribe to the publication.

The partnership commenced last month with the launch of eStrategies Middle East magazine, providing readers with a unique and indispensable forum for ideas, experience and opinions on all matters relating to eGovernment and technology throughout the region.

The launch brought together over 100 senior government officials and senior management from both the public & private sector, including senior executives from Sun, Hewlett Packard, Deloitte, Oracle, Microsoft and IBM.

The British Publishers/Assertiv eMedia alliance has enabled both companies to ensure that their clients have access to the full range of services they need.

Nader Srouji, Deloitte Middle East Partner in Charge and Anis Jabsheh, Deloitte Middle East Public Sector Leader, said "It is crucial that the public and private sector develop an enhanced level of communication in order to create synergy and to share knowledge - it is only through doing this that we can create real constituent's value in providing solutions for eGovernment. Getting our message across to the key people is important to us which is why we are pleased to be involved with this roundtable and the multi-format contribution it makes to the development of the sector."

Chris Hull, Managing Director, British Publishers Ltd, said: "Assertiv eMedia is way ahead of the game... as a leading Pan Arab full service interactive agency, their detailed knowledge of the region makes them unique here. They take simple ideas, combine it with their creativity, strategy, e-marketing and use technology as an enabling layer to produce really viable solutions. Their approach and concepts give us sustainable differentiation... that's why Assertiv eMedia are our preferred supplier for the region."

Kashif Mumtaz, Founder & CEO of Assertiv eMedia, said: "Our partnership with British Publishers makes perfect sense. Its magazines are all about creating highly respected and indispensable editorial content and we can help to ensure that content reaches its audience effectively by utilizing the latest cutting-edge distribution formats."