Western Digital - Tech Data Partnership Pulls Positive Performance

Tech Data Middle East is also ranked second in its EMEA group in Western Digital sales. "A key factor in our growth is a successful distribution strategy with strong distribution partners like Tech Data," said Rauf Baig, regional sales manager for the Middle East, Africa and South East Asia for Western Digital. Earlier this year, Western Digital recorded a 35% share of the regional market for hard disk drives and a 15% growth in sales for 2001 in the Middle East. "One of the important values that the agreement with Tech Data brings to us is the ability of extend the reach of Western Digital to every country in the region, through fast and efficient distirbution, along with a strong support to the brand."

Tech Data and Western Digital announced their EMEA agreement in October 2001. The agreement intended to increase the availability of Western Digital's leading edge range of IDE disk drives to systems builders and OEMs throughout Europe and the Middle East and to extend the choice and value available to all of Tech Data customers. Dhruv Srivastava, PC Components business unit manager at Tech Data, explains: "Our sales and marketing strategy on Western Digital focuses on converting preferences in the channel by bringing forward the technology benefits of the brand, coupled with the value proposition that we are able to extend to the channel. This strategy allowed us to converge approximately 75% of the untapped Western Digital potential market." Srivastava explains that Tech Data's value proposition comes with its fastest delivery capabilities, widest reach in the region, along with bundling programs especially with the various PC components brands that the company distributes.

"These results make Tech Data a Western Digital ambassador in the region and a key factor in our growth in this market. " ended Baig.

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