Vertu, which is widely distributed by retail partner Rivoli throughout the UAE, has opened the bespoke boutique owing to increased demand for their products. The stand alone store will compliment Vertu's other bespoke outlets and shops located at Burjuman Shopping Centre and Dubai Duty Free respectively.
The boutique which has been opened in association with Rivoli, illustrates the rapid growth of Vertu; a company which challenged people's expectations and perceptions of mobile communications when it launched its first phone - Vertu Signature - in January 2002.
Arnaud de Schuytter Vertu Sales Director, Southern Europe and Middle East commented; "The UAE is a new and challenging market for us and we are delighted with the response from both our stand alone and Rivoli outlets to date. Vertu is a unique and pioneering brand and whilst the luxury communications market is still relatively young we have seen a steady growth in demand for our products. We are committed to growing the Vertu brand globally and our expansion into the Middle East and UAE is a natural progression for the company."
The Grand Hyatt store opened on July 12th and carries the complete range of Vertu products.
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Vertu announces new boutique in Grand Hyatt Dubai
- United Arab Emirates: Monday, August 15 - 2005 at 13:29
- PRESS RELEASE
Vertu, the world's first luxury communications company, has announced the opening of a new Vertu boutique located at the Grand Hyatt Hotel, Dubai.
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About Vertu ProductsVertu Signature is a timeless handcrafted mobile phone that is sure to become a classic. In designing it, great care was taken to ensure that not only would it look magnificent but also appeal to the rest of the senses. Vertu Signature comprises over 400 parts and is available in stainless steel, 18-carat white gold, 18-carat yellow gold and platinum. The highly esteemed company currently owns 74 patents.
Inspired by the design aesthetic and material of luxury sports cars, Vertu Ascent contrasts the feel of soft hand-stitched leather with hard precision-engineered Liquidmetal® alloy - a new material selected for its robust and flexible structure. The Vertu Ascent keypad alone contains over 150 different parts and the stainless steel keys, each of which sits on two jewelled bearings that are tested to over two million presses. Vertu Ascent is available in black, brown, beige, red, yellow, blue and pink.
High quality substances are going to be used in producing the collections of Vertu Ascent and Vertu Signature, including a scratch-resistant sapphire crystal face, ultra-strong highly polished ceramic, fine leather for better grip and jewelled bearings that are fitted under each key which gives a reassuring click each time the key is pressed and provide it with a longer life span.
Vertu also offers his clients a unique service, designed specifically for Vertu's owners who by pressing the discretely positioned Concierge key on their phones will gain access to a dedicated team of lifestyle managers, capable of helping them get the most out of their valuable free time.
Press Contacts:
Vertu Regional
Karen Fayad
(Mobile) +961 3 74 35 16
G2 Regional PR department
Elizabeth Cowie
Tel: +9714 3310331
Fax:+9714 3310553
Posted by Lara Lynn Golden, News EditorMonday, August 15 - 2005 at 13:29 UAE local time (GMT+4)
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This article was updated on Sun Oct 22 2006.
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