FINE launches its range of high end hygienic paper products in the UAE

"Today, quality is a factor that has gained paramount importance for all kinds of products, including hygienic paper products like tissues," said Peter Janho, General Manager, FINE Hygienic Paper FZE. "Consumers are willing to pay a little extra as long as they are assured of superior quality products with exceptional design that fully satisfy their individual needs for exclusivity. The new FINE Touch range caters specifically to this segment of consumers who do not compromise on quality and are looking for products that blend with their lifestyle."

"FINE will continue its strong focus on innovation and it's the consistent quality-driven approach that has given us a competitive edge in the market place. Our emphasis on offering sterilized hygiene products has helped us create a niche for ourselves and we will maintain this momentum by introducing more sterilized products" added Janho.

Voted Superbrand for two consecutive years, FINE is the brand name of a wide variety of products produced by Jordan-based Nuqul Group's FINE Hygienic Paper Companies. The FINE stable of products includes facial tissues, toilet paper, baby diapers, kitchen towels, adult briefs and feminine pads.