• HSBC

Play and learn at BurJuman during Knowledge Surprises

  • United Arab Emirates: Wednesday, August 17 - 2005 at 11:54
  • PRESS RELEASE

Under the auspices of the Dubai Police, Knowledge Surprises, the ninth week of the Dubai Summer Surprises (DSS) 2005, is now underway at BurJuman, the region's premier shopping destination.

From now until 24 August 2005, the mall will play host to a number of interactive and fun filled activities aimed at encouraging children of various ages to play and learn through the wonders of science and technology. These include designing a concept car with Lego, a Sony Gran Tourismo GT 4 Tournament, clay design workshops, engineering model displays and many other events and competitions.

"Over the next week, the mall has been transformed into a house of knowledge with exciting activities designed to keep children engaged for hours by expanding their imaginations and fueling their creativity," said Sabina Khandwani, head of research and marketing, BurJuman.

"This week's events are certain to make any parent's trip to the world's most exclusive shopping destination even sweeter," she added.

Live television reports will be filmed throughout the week at the motoring knowledge studio where local personalities like Mr. Mohammed Bin Sulayem will share their expertise on the fascinating world of motoring. During the same time, children can participate in the Sony Gran Turismo GT 4 tournament taking place in the mall observatory and show of their driving skills as they compete for special prizes.

The Dubai Men's College in association with Nissan, the leading car manufacturer, has also organized a number of activities in the mall to commemorate Knowledge Surprises Week. Some of these include airing a movie on car production, a Nissan Z-car display, a car painting competition, the Nissan photo challenge and the Nissan drawing competition. All these activities will take place daily from 5.00-10.00 pm in the mall observatory area.

Clay design workshops and competitions will be held in the mall observatory as well and the children's creations will then be displayed in the design gallery.

Families can participate in the LEGO family team challenge, where they will compete to build the best LEGO car and the 'LEGO Drag Racing' contest. A LEGO replica of the planned metro system in Dubai has also been installed on the third level of the mall extension.

The 'Sham Shown Al Arab' group and the Dubai Police Band will be providing the musical entertainment during the week, enthralling audiences with their talent.

Thanks to Etisalat, BurJuman will be linked through video networking to five other malls in the UAE and Modhesh Fun City. All week long, live events and activities happening across Dubai will be showcased on the giant LCD screen on the third floor of the mall to further entertain shoppers.

Knowledge Surprises is the ninth week of DSS which is being held for the eighth consecutive year from June 22 to September 2, 2005. The 10-week, multi-venue summer recreational extravaganza is held under the theme 'Big Fun for Little Ones'.
 
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About BurJuman
The haven of luxury shopping, the residence of high-fashion BurJuman today has the world's largest concentration of high fashion luxury shopping brands. Here's where the leading fashion icons mingle comfortably with one another. Louis Vuitton, Dior, Chanel, Hermes, Valentino, Prada, Moschino, Dolce and Gabbana, Versace, Emanuel Ungaro, Loewe, Etro, Cartier, Van Cleef & Arpels, Christian Lacroix, Salvatore Ferragamo, Just Cavalli, and many more. Temptations abound, but the feeling of getting the finest in an ambience of absolute comfort and luxury is wonderful. With over 300 leading fashion stores including Saks 5th Avenue, you'll always be spoilt for choice.

Located in the heart of Dubai, the BurJuman Centre is a distinctive landmark which comprises over 2.8 million square feet of space. The centre's atrium courtyards, beautiful seating and abundant foliage create a relaxed yet vibrant shopping environment.

You can also choose from a wide selection of restaurants, a food court and cafés.

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