Al Jazeera International announces the appointment of global agency -TBWA\RAAD part of TBWA\Worldwide to handle awarded global marketing communications campaign

Several agencies pitched for the account to provide marketing communications support for the channel when it broadcasts globally in the first quarter of 2006. The agency will handle the global advertising campaign for the channel as well as related above and below-the-line activity, supporting Al Jazeera International's senior executives and the corporate communications team in the channel's four broadcast centres in Doha, Kuala Lumpur, London and Washington DC.

With offices across the world and specifically in Al Jazeera International's broadcast centres, TBWA\ will support the channel as they work towards their goal of providing viewers with a fresh perspective on world news.

Lindsey Oliver, Commercial Director at Al Jazeera International said, "We are extremely pleased at the appointment of such a highly respected and experienced global agency who will be working with us on the world's most exciting television project. We are creating broadcast history as the first English language international network based in the Middle East."

Ramzi Raad, CEO of TBWA\RAAD said "We are delighted with this appointment, which gives us the opportunity to tackle one of the most challenging global communication assignments from the Arab world. TBWA\ has a special affinity with the 'World's Most Influential' brands and at TBWA\RAAD Middle East, we are further growing the Group's reputation with the Al Jazeera International launch. Adding Al Jazeera International to the likes of 'Apple' on our client list means we currently handle more of these brands than any other agency group."