The development comes on the back of Vertu's success in the Middle Eastern markets, especially Kuwait, UAE, Lebanon and most recently Qatar.
Vertu announced the new function as well as their ongoing retail expansion at a three day event in Beirut, Lebanon. Attended by all Vertu senior management the event was intended to mark the company's growth and rapid success across the Middle East and to announce future expansion into Bahrain and Saudi Arabia.
Speaking from the event Chris Harris, Global Sales and Marketing Director commented "As an international brand we endeavor to provide our customers with more choice. The Arabic enabled function is expected to add value to our portfolio of products in the Middle East by offering greater functionality and accessibility."
In addition to Vertu management the event which was hosted at the Inter-Continental Hotel in Faraya Mzaar, Lebanon was also attended by VIP's and special invitees. Guests were treated to a gourmet reception where they learned of Vertu's history and the craftsmanship involved in the making of the luxury phones.
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Vertu uncover new Arabic enabled product offering
- Lebanon: Sunday, August 21 - 2005 at 10:21
- PRESS RELEASE
Vertu, the world's first luxury communications company, has announced the launch of the Arabic-enabled 'Vertu Ascent' collection, illustrating both their commitment to the region and greater functionality for customers.
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About Vertu ProductsVertu Signature is a timeless handcrafted mobile phone that is sure to become a classic. In designing it, great care was taken to ensure that not only would it look magnificent but also appeal to the rest of the senses. Vertu Signature comprises over 400 parts and is available in stainless steel, 18-carat white gold, 18-carat yellow gold and platinum. The highly esteemed company currently owns 74 patents.
Inspired by the design aesthetic and material of luxury sports cars, Vertu Ascent contrasts the feel of soft hand-stitched leather with hard precision-engineered Liquidmetal® alloy - a new material selected for its robust and flexible structure. The Vertu Ascent keypad alone contains over 150 different parts and the stainless steel keys, each of which sits on two jeweled bearings, are tested to over two million presses. Vertu Ascent is available in black, brown, beige, red, yellow, blue and pink.
Both Vertu Signature and Vertu Ascent use only the highest quality substances, including a scratch-resistant sapphire crystal face, ultra-strong highly polished ceramic, fine leather for better grip and jeweled bearings that are fitted under each key which gives a reassuring click each time the key is pressed and provide it with a longer life spam.
Vertu also offers his clients a unique service, designed specifically for Vertu's owners who by pressing the discretely positioned Concierge key on their phones will gain access to a dedicated team of lifestyle managers, capable of helping them get the most out of their valuable free time.
Press Contacts:
Vertu Regional
Karen Fayad
(Mobile) +961 3 74 35 16
G2 Regional PR department
Elizabeth Cowie
Tel: +9714 3310331
Fax: +9714 3310553
Vertu Global
Constance Chew
(Mobile) +65 9737 6373
Posted by Anne-Birte Stensgaard, Senior News EditorSunday, August 21 - 2005 at 10:21 UAE local time (GMT+4)
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