Flip Media launches Emaar's www.downtownliving.ae website

www.downtownliving.ae is an informative site highlighting the unique residential, recreational, commercial and entertainment facilities offered by Emaar's Downtown Dubai development. The website launch will be fully supported by a regional online media campaign through major business and lifestyle portals.

Aimed at creating an aspirational buzz, www.downtownliving.ae provides information about and highlights the complete proposition of the Downtown Dubai project, from the iconic Burj Dubai, which will be the world's tallest building, to the residential districts of The Boulevard Crescents, South Ridge and The Old Town and the recreational areas of the Burj Dubai Lake Parks and The Old Town Island. The development's commercial heart will be The Business Hub, whilst The Dubai Mall, which will be the size of 50 football pitches, caters to the most avid shopaholic.

Dinesh Lalvani, Creative Director, Flip Media said "www.downtownliving.com has a synergistic look and feel to Emaar's www.burjdubai.com website, which was also developed by Flip Media. We decided that a vertical navigational structure would allow us to fully reflect the expanse and diversity of the Downtown Dubai development and to allow users to easily navigate through the different areas of the site."

www.downtownliving.ae has been developed in line with Flip Media's online marketing strategy for Emaar Properties, which has also seen the upgrade of www.emaar.com to a significantly expanded and more comprehensive site.

Claire Murphy, Marketing Manager, Emaar Properties PJSC added: "Emaar recognizes the distinct advantages that online marketing allows us to visually portray our developments in detail to a wider audience. Emaar is fully committed to online marketing as a central element of our marketing communications strategy."