Maybach - the new, high-end luxury brand within the DaimlerChrysler Group

The name Maybach, steeped in tradition after becoming synonymous with impeccable quality, exclusive style and sophisticated engineering in the 1920s and 30s, returns as the new DaimlerChrysler luxury car brand.

"The name Maybach will again come to epitomise peerless automotive exclusivity and elegance, in exactly the same way as it did in the past," said Per V. Rasmussen, President and CEO, DaimlerChrysler Middle East. "We are totally committed to fulfilling the ambitious billing of this legendary luxury brand. Based on groundbreaking Mercedes innovations, the new Maybach will once again redefine standards in the realm of prestige cars so that it truly lives up to the name of Maybach."

In autumn 2002, the Stuttgart-based manufacturer will unveil the Maybach 57 and Maybach 62 models. The model names are a reference to the imposing dimensions of the unique Saloons, whose body lengths of 5.72 and 6.16 metres respectively translate into unrivalled space and comfort. In the Middle East the Maybach 57 is expected to cost from US$290,000 with the flagship Maybach 62 model priced from US$335,000.

"Design, specification and technology of the Maybach Saloons meet even the most discerning expectations. Customers are able to choose from only the highest-quality materials for the interior appointments - beautifully soft leathers, fine carpeting and exquisite wood trims," said Rasmussen. "These are complemented by state-of-the-art electronic systems such as the TV tuner, DVD player, CD changer, telephone and the universal Dolby surround sound system, which all make up part of the standard specification for both models."

In addition, the Maybach 62 is equipped with newly developed individual seats in the rear, which can be adjusted into an extremely comfortable reclining position, with extending leg and footrests, all at the touch of a button. A refrigerated compartment in the rear, tilting/sliding sunroof and an elegant two-tone paint finish for the bodywork are all available at no extra cost.

Both Maybach models come with a four-year warranty from DaimlerChrysler, which covers all servicing and maintenance costs incurred by the Saloons during this period.

DaimlerChrysler is currently setting up the Centre of Excellence (COE) at the Sindelfingen site, in the immediate vicinity of the Maybach Manufaktur facility. This will be at the heart of the Maybach brand and is where Maybach customers will be offered comprehensive help and advice.

In the Middle East, Personal Liaison Managers (PLMs), will be on hand at all times to assist customers with any questions they may have about the car. Maybach is thereby setting a standard for other luxury car brands to follow when it comes to customer care services too.

Maybach benefits greatly from the technological superiority of its sister brand Mercedes-Benz. It was from Mercedes-Benz that innovations such as the electronically controlled AIRMATIC DC (Dual Control) air suspension and the electro-hydraulic Twin Sensotronic Brake Control were first derived and then redeveloped for use in the Maybach.

The luxury Saloon's new twelve-cylinder powerplant develops a maximum output of 550 hp, with torque peaking at an immense 900 Newton metres; these power and torque figures are unmatched by any other series-production passenger car engine in the world.