European Retail Institute (EHI) enters in to strategic alliance with Retail Middle East

EHI is largely known for its association with EuroShop, the world's number one trade exhibition for the retail industry and its partners. Established in 1966, EuroShop today is the leading trade exhibition for retail investment world-wide.

Retail Middle East is scheduled at Expo Centre Sharjah from April 17-19, 2006.

"EHI strongly supports the Retail Middle East Exhibition at Expo Centre Sharjah, given that the event is the region's only exclusive trade event for the retail industry. The alliance is an indication that European retailers are keen to foray in to the Middle East markets," said Dr Bernd Hallier, Managing Director of the EHI and Chairman of the Advisory Council of EuroShop, the global retail trade show in Germany, in a press statement.

"The retail sector in the Middle East is experiencing unprecedented growth due to the booming economies - the result of rising crude oil prices and the EHI has entered in to a strategic alliance with the organisers of Retail Middle East to enable its members tap the vast potential available in the region," he added.

EHI also cooperates with retail and research associations around the globe. Companies like the Food Marketing Institute in the USA, Institute of Grocery Distribution in the UK, the Distribution Economics Institute of Japan and the Institut Francais du Merchandising in France are some of the important partners of EHI.

Activities at EHI include close cooperation with its associates and organization of working groups and committees in which leading experts representing the retail industry and its suppliers participate to discuss and solve the problems facing the industry. It also publishes reports and other documents for the retail industry.

In addition to carrying out extensive research on the retail industry, EHI also conducts exhibitions, consultations, conferences, and publishes professional journals for retail businesses.

The Retail Middle East Exhibition will feature everything related to the retail industry including Retail Concepts, Shop Fitting & Store equipment, Visual merchandising, Signages, P O P, Store design, Retail technology & equipment, Logistics, and Security systems.

Retail Middle East is organised by Expo Centre Sharjah with support of the Sharjah Chamber of Commerce and Industry (SCCI) and several retail industry associations from across the globe.