Avaya set to showcase intelligent communications at GITEX

With convergence set to be a major theme running through the five-day exhibition, Avaya, with its industry leading portfolio of intelligent business communication solutions, will be the first stop for decision-makers interested in learning more about the benefits of IP. Avaya's IP technology, which integrates voice, video and data into one single network, offers businesses tangible and quantifiable cost-savings, especially when coupled with the company's range of value-added services.

An increasing amount of companies are recognizing the benefits of converged, IP-based communications, a fact confirmed by the recent installation of Avaya's 7 millionth IP telephony line, a landmark achievement for the growing company.

"Too many businesses in the Middle East region still regard everyday activities, such as sending an e-mail or fax, making a telephone call or using the internet, as separate technological functions," commented Nidal Abou-Ltaif, Managing Director for Avaya Middle East and North Africa. "Our aim at GITEX is to illuminate for customers the massive time-, cost- and effort-saving benefits that can result through merging these activities via one, singular IP backbone."

Weaving data communications functions into one technological capability can have a significant operational benefit for many companies. The region's financial institutions, hospitals and government departments, for example, who rely on the swift and efficient management of information to operate effectively, can streamline their processes and their budgets through migrating to IP telephony. By embedding Avaya communications applications into the fabric of the business, companies can make their employees more productive, processes more intelligent and customers more satisfied.

"Two other core themes for Avaya at GITEX are the emergence of customer relationship management and contact center solutions for specific sectors like banking and telecoms, and, equally important, mobility solutions for enterprises across all major industries. Together with IP telephony, these solutions form the heart of Avaya's communications portfolio, and our GITEX 2005 offering is set to be very competitive," continued Abou-Ltaif.

"Given the football-mad nature of the region, Avaya will also be attracting a big crowd at this year's GITEX through our links with the 2006 FIFA World Cup. We will be looking to build upon our partnership with FIFA by staging some exciting, football-themed attractions. We've got some fun surprises up our sleeves for GITEX, and anticipate considerable traffic at the Avaya stand during the exhibition," he concluded.