Browse video clipsOnline quality needed
Middle East advertisers are still underusing new media - to their detriment, according to Dimitri Metaxas, iMedia Director, Impact Proximity. But there is a lack of quality regional content, particularly in Arabic, and Metaxas says advertisers need to ensure they only target high quality, commercially viable sites.
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Lisa Creffield, CorrespondentSunday, September 11 - 2005 at 10:32 UAE local time (GMT+4)
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