ENOC ties up Abu Dhabi lubricants retail deal with MAG group

By adding the MAG Group to its network ENOC Lubricants has significantly extended its coverage of the Abu Dhabi market. MAG, a leading manufacturer, agent and distributor for major automotive products, is a worthy partner for the Dubai-based diversified petroleum group. MAG group operations extend to the UK, Japan, Turkey, Egypt, KSA, Kuwait, Iraq, Jordan, Syria and beyond.

Hussain Sultan, ENOC Group Chief Executive and Board member, said: "The capital is an important market for us and crucial to consolidating the group's reputation as a leader in the lubricants industry. We are confident that our new partners in distribution will actively enhance our presence and contribute to our expansion across the UAE."

The MAG Group was established in 1978 in Abu Dhabi and has since developed into one of the leading business houses with interests in automotive accessories and spare parts products, IT and communications, as well as real estate. Speaking at the signing ceremony Ali Hussain, Manager at MAG, said: "We have more than 27 years experience in the market and our long established network offers the perfect platform for driving sales of ENOC Lubricants in the capital."

This latest distribution agreement follows hard on the heels of ENOC Lubricants major rebranding of its products. The exercise was supported by various marketing initiatives including a large-scale advertising campaign involving lightpole signs across prime locations around the capital and sales incentive programmes.

At the agreement signing ceremony in ENOC, Burhan Al Hashemi, Manager, EPPCO Lubricants, said: "The MAG Group was a natural choice when we were looking to drive sales in the captial. Adding MAG's network and expertise paves the way for ENOC Lubricants to reach heights."