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Tuesday, November 24 - 2009

Philips and Emirates Airline: An ongoing relationship

  • United Arab Emirates: Monday, September 12 - 2005 at 13:24
  • PRESS RELEASE

Emirates Airline has renewed its exclusive contract with Philips Electronics to use its HeartStart Defibrillators on all its aircrafts.

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  • Philips HeartStart Defibrillator.
    Philips HeartStart Defibrillator.
The airline, which has been using the defibrillator for more than six years, will equip its new fleet of aircrafts and its training facilities at the Emirates Aviation College with the device.

Emirates will double its fleet of 79 aircrafts by 2012 including 43 Airbus A380-800s, making the airline the largest customer of the double-decker.

The renewal of the contract with Philips Electronics, which is set for six and a half years, is a guaranteed sign of satisfaction by Emirates of their long-term partnership.

Emirates senior Cabin Crew members are trained to use the Philips' HeartStart automated external defibrillator (AED) on passengers who suffer sudden cardiac arrest (SCA) on board.

The defibrillator delivers a shock to the heart to help restore its rhythm, giving the person a chance of survival.

"HeartStart Defibrillators are specifically designed with simplicity in mind for the average person," commented Louis Hakim, CEO for Philips Middle East. "Philips Defibrillators provide clear, easy-to-follow voice instructions and a simple user interface to guide the responder through an emergency."

Emirates Airlines is among a distinguished list of airlines from around the world that carry the Philips Automated External Defibrillator on board their aircrafts.

"By equipping Emirates' aircrafts with the Philips Automated External Defibrillator, we have been able to save the lives of a number of ill passengers in the past six years," commented Dr. Cliff Webster, Emirates' Senior Vice President, Medical Services. "The renewal of this contract will reassure our passengers that their health and safety are of the highest priority to us."

"The automated external defibrillator (AED) is portable, lightweight, requires minimal device training to use," added Ian Lauritzen, General Manager Philips Medical Systems Middle East. " Its host of features makes it an extremely versatile defibrillator, enabling responders to potentially save the life of a family member, a co-worker, friend, patient or fellow citizen under demanding circumstances."

The Philips Automated External Defibrillator is the most versatile in its class, simple to operate and can be used on people of all ages, including infants and children. The Philips Automated External Defibrillator is a very accessible product that can be used not only on an aircraft but also in the office, sports complexes, golf clubs and shopping centers.
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Notes and media contacts

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 160,900 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

For further information please contact:

Galia Rizk
PR Manager
Philips Electronics Middle East & Africa
Tel: +971 4 3095155
Fax: +971 4 3353999

About Emirates
Since its launch in 1985, Emirates Airline has received more than 270 international awards in recognition of its efforts to provide unsurpassed levels of customer service.

The airline has experienced rapid and consistent growth, above 20 per cent a year on average, and has been profitable for the last 17 years. Financially self-sustained and unprotected, Emirates carried 12.5 million passengers in the 2004-05 financial year - 2.1 million more than the year before - and declared a record US $637 million profit, an increase of 49 per cent over the previous year, on revenue of US $4.9 billion - US$1.3 billion more, or 36 per cent better than the year before.

Emirates is the world's fastest-growing intercontinental airline, one of the world's five most profitable and among the 20 largest ones. It is based in Dubai, one of the few cities in the world that pursues an open-skies policy, with more than 110 airlines in free and fair competition.

Its 79 all wide-bodied fleet includes seven freighters and is among the youngest in the skies, with an average age of 55 months - over eight years less than the industry average. The airline plans to more than double its size by 2012.

For further information please contact:

Frances Barton,
Emirates' Corporate Communications
Tel: (+9714) 203 2144
M: (+97150) 650 3900
Or visit: www.emirates.com

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