Dar Al Arkan Saudi Arabia's leading real estate development company to showcase pioneering project as platinum sponsor of Cityscape 2005

The company, who are considered to be one of Saudi's most established real estate group's will aim to enhance their reputation in the regional market place through their attendance at the exhibition, whilst simultaneously building relations with international investors, customers and potential partners.

Eng. Saud Al-Gsayer CEO of Dar Al Arkan Real Estate Development Company commented: "We are looking forward to the exhibition. Dar Al Arkan has established an excellent reputation in Saudi Arabia as a professional, credible and pioneering real estate company. The time is right for us to start building our reputation on a regional level, sharing our expertise and building partnerships for the future."

Indeed DAA who will have the second largest stand at Cityscape has an impressive presence in the Kingdom of Saudi Arabia, a reputation which has been tirelessly built on their deliverance of some 20 landmark projects over the last ten years.

The company's chief objective is to provide first homes for Saudi citizens at competitive and affordable prices. Over the last decade the Saudi population has surged with the city of Riyadh alone seeing an increase of nearly 8%. DAA's ongoing strategy is to build modest homes enabling first time buyers to get a foot on the property ladder.

Eng. Saud Al-Gsayer continued "Whilst the region has witnessed a boom in construction the focus has invariably leaned towards the largest, most innovative and most luxurious developments. Our objective is to provide the average citizen with an affordable quality home - a factor which is unprecedented in its importance and an essential component of modern day economic stability."

Dar Al Arkan's long-term objective is to transform the real estate industry in the GCC from being a commercial led entity to one that has real strategic relevance for the economic and social development of the region. Breaking the ad hoc approach that characterizes the industry today the company aims to pioneer a more meaningful direction namely through its developments and housing solutions.

Parallel to their participation at Cityscape and in line with the company's innovative vision for the development of the real estate sector in the Middle East, DAA will be hosting Stephen Forbes during the exhibition. The group hopes that the shared insights of the media and business expert will contribute to building better standards for the industry across the region.

Dar Al Arkan's most recent project, Al Qasr is not only unique in its magnitude but also in its very nature as an inner city development. Located in the heart of Riyadh, Al Qasr aims to deliver high quality housing for Saudi citizens. With a projected 4,000 units over 816,000 square metres the development is one of the single biggest real estate projects of its type in the Middle East. In line with Dar Al Arkan's vision for modern day living the development also features plans for schools, mosques and supermarkets ensuring that it will become a thriving community of its own.

Dar Al Arkan will be exhibiting at Cityscape 2005 in Hall 6 stand number 631.