OKI hosts EMEA launch of Executive Series in Dubai

OKI distributors from Europe, Middle East and Africa gathered in Dubai last night at the Jumeirah Beach Hotel for a large-scale event to officially launch the exclusive OKI 'Executive Series' range of multifunction products and colour printers across the EMEA region.

"This is a very important announcement for us as it paves a new strategic direction for our business partners in the Middle East and with new direction comes new growth opportunities. As part of our global strategy, it is our intention to approach our existing channel base in the region and assess their capabilities in this new market segment and accordingly train and authorise them. In some cases, we will be looking at appointing new distributors who will focus purely on this product line in their respective markets," said John Ross, general manager Middle East, OKI Printing Solutions.

OKI Printing Solutions has developed the
Executive Series in consultation with Office Automation Dealers, ensuring the programme is tailored to meet the channel's specific business requirements whilst complementing their existing product portfolio. The new products are expected to be available in the Middle East by year end once the channel appointment phase has been finalised.

Building on its heritage of providing award winning printers, OKI's Executive Series offer a range of products, initially comprising the ES1624, ES1624 MFP, ES2426, ES3640, ES3640e and ES3640e MFP. The range starts with an A4 printer that handles 16 pages per minute (ppm) in colour, and extends to an A3 MFP that provides 36ppm in colour.

Every product in the range benefits from OKI Printing Solutions' single pass digital LED technology, which provides a flat paper path for faster speeds, fewer paper jams and high quality mono and colour printing. Leveraging OKI Printing Solutions' proven success in introducing new technologies, the ES3640e and ES3640e MFP benefit from EFI's Fiery® technology, providing users with a powerful suite of print control and job management utilities.

Other key features include ProQ Multilevel technology, which delivers crisp, vibrant colour output; flexible media handling; Auto Colour Balance; and saddle-stitch finishing, which is ideal for producing booklets. These features empower staff to quickly and easily create professional colour documents, from start to finish, without outsourcing to print houses.
"Convergence in the marketplace is providing an excellent opportunity for the region's office automation channel to take a fresh look at what their customers want-and that's colour.

Customers today are looking for ways to maximise their investment. So a printer or MFP that not only offers premium performance, but empowers them to create professional colour documents in-house - thus minimising outsourcing expenditure - makes good business sense. With this in mind we believe the channel can truly benefit from the advantages of doing business with OKI," continued Ross.