DTK Computer Middle East set for strategic expansion in Jordanian market

The first move in this strategic expansion is reflected in the appointment of JOCOM as the authorized distributor in Jordan.

Nimer Al Attal, Managing Director, DTK Computer Middle East, said: "Jordan, with its huge pool of IT professionals, offers huge potential for IT growth. Market figures show that in 2004, PC installed base grew by 21 per cent, and Internet users rose by 28 per cent in Jordan. With the government offering new incentives, we believe Jordan is among the most dynamic markets for IT growth."

"DTK is driven by the goal of emerging as a premier IT company delivering quality products and services. We are constantly evaluating and fine tuning our organizational processes and systems to offer unmatched value proposition to our customers," added Al Attal. "We identified JOCOM as the ideal partner because of its excellent track record and market knowledge. JOCOM shares common core values with DTK and this factor can make a significant contribution in achieving mutual business targets."

"The rapid development of IT in Jordan has seen many IT players rushing to make a foray in this promising market," said Fawzi Darwaza, General Manager, JOCOM. "We believe companies like DTK can provide the much needed support for further IT growth in Jordan. Our company is geared to provide the needed expertise that will trigger higher sales of DTK's acclaimed products in this competitive market, because of our established contacts with key corporate players and businesses."

DTK Computer Middle East completed its ninth year of operations in the region. It ranks among Middle East's top five brands, with a year on year sales growth of 20 per cent.

DTK Computer is a global leader in developing and marketing cutting edge technology products for various business and personal computing environments. The company's award-winning product line includes business and home desktops, workstations, all-in-one PCs, servers, notebooks and e-solutions.