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Frankfurt debut for extended wheelbase Phantom
- United Arab Emirates: Wednesday, September 14 - 2005 at 14:40
- PRESS RELEASE
Rolls-Royce Motor Cars will show the extended wheelbase version of the Phantom for the first time in Germany at this year's IAA show.
"The Middle-East market continues to grow in importance for Rolls-Royce. This region has shown much interest in the extended Phantom, leading Rolls-Royce to select the Middle-East as the first where customers can place orders for this hand-crafted car. The extended Phantom offers significant bespoke advantages, further confirming Rolls-Royce's position at the pinnacle of the super-luxury saloon market." Khalid Dadoush Reginaol Marketing & Communications Manager.
Rolls-Royce announced the extended wheelbase model at the Geneva motor show earlier this year. An additional 250mm increases the already generous rear space and gives customers the chance to increase the level of Bespoke equipment. The first cars will be built for the Middle East market in early autumn. Deliveries to the Asia Pacific region will begin at the end of the year. The extended wheelbase Phantom can be ordered with such options as rear seat DVD player, individual six-inch screens positioned in the rear of the front seats, drinks cooler and a humidor.
Alongside the extended wheelbase model will be a Bespoke, contemporary specification Phantom. The solid black exterior provides the perfect backdrop for the Jasmine-coloured coach-lines. Inside is a Black Tulip wood veneer with Mother of Pearl detail inlay, matching black carpets and Jasmine leather seats. In the rear, a Bespoke cool box sits below the lounge seat. Blue chrome fittings complete the look.
The second Bespoke Phantom has been designed to appeal to the business user. This car includes items such as a rear telephone and laptop power points. The rear compartment also features a theatre package - two individual, fully adjustable seats, separated by a centre console, which houses a cool box and a crystal glass set.
Speaking ahead of the show, Rolls-Royce Motor Cars Chairman and CEO, Ian Robertson, said, "Rolls-Royce has always been an innovator, pushing the boundaries of automotive art. The Phantoms on display at Frankfurt reflect the new, younger owners of Rolls-Royce cars. We are continuing to take significant steps forward in automotive thinking, not with the aid of superfluous gadgets, but through the original use of materials, technology and design."
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Notes and media contacts
• The extra length of the extended wheelbase Phantom is achieved simply by using longer extrusions in the construction of the body without any loss in torsional rigidity. Conventional extended wheelbase cars are often built by cutting them in half and welding-in extra metal - not so with Rolls-Royce. The outstanding dynamic performance and driving refinement of the Phantom is maintained. Aluminium roof and rear door panels are the only new major exterior parts required.Contacts
Dubai
Nana-Serwa Mancell, Account Manager, Memac Ogilvy PR
Tel: 00 971 4 3050307
Fax: 00 971 4 3050308
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