The shows are a daily feature of the trade business routine at Motexha, and give potential buyers a chance to observe apparel the way it looks on the human physique as opposed to impersonal cloth racks and mannequins.
Akay Tekstil, the Turkish-based high quality knitwear manufacturer said, "LaunchPad is an ideal opportunity to show and tell, and enhances the profile of the exhibitors involved in the show."
Similarly, Leonardo Chiasso, designer of the breathtaking line of Leonardo's evening dresses stated, "It is extremely important, from a design point of view, to see dresses in form and fit on a moving, breathing human form. Clothe hangers can never substitute for a model." Leonardo's creations are sculpted into structured yet flowing garments enhanced with the delicacy of handcrafted flowers, petals and other adornments that wrap the feminine physique.
The LaunchPad show is held against a backdrop of active business-to-business trading both intra-exhibitors as well as with extraneous franchise agents and wholesalers.
Kris Line, the luxurious intimate wear designer, this morning entered into a discussion for a distributive agreement with Stuttgart fashion, sole distributor for the Turkish NBB brand. The last LaunchPad show will be held at 5:30 pm on 15th September 2005, the final day at Motexha.
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Fashion, the focus at Motexha
- United Arab Emirates: Thursday, September 15 - 2005 at 08:30
- PRESS RELEASE
Motexha, the leading textiles and fashion exhibition, being held at the Dubai International Exhibition Centre (DIEC) from September 12-15, 2005, is showcasing the latest in fashion to trade buyers at its trademark LaunchPad fashion shows.
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About MOTEXHAMOTEXHA, a bi-annual exhibition, is the leading, definitive fashion and textiles trade event in the Middle East. Now in its 27th year, MOTEXHA has grown and developed to reflect the evolving and diverse needs of the global and regional fashion and textiles industries; the trends, styles, and real business needs.
MOTEXHA's objective is to bring together international and regional exhibitors, leading buyers, local government agencies, and international trade delegations from over 30 countries worldwide. MOTEXHA Spring 2005 is being held from April 11-14, 2005 and MOTEXHA Autumn 2005 will be held from September, 12-15, 2005.
MOTEXHA is organized by the Institute for International Research Exhibitions & Conferences (IIR). IIR, over the last 20 years, has evolved into a dynamic firm with a global network of companies doing business in over 44 countries, and is recognized today as the world's largest knowledge and skills transfer company. With unrivalled local market knowledge and experience, IIR adds value to exhibitions by working with, and supporting the industries it serves.
For further information, please contact:
Ferry Lee
Communications
Marketing Director
IIR Exhibitions
PO Box 28943, Dubai, UAE
Tel: +971 4 336 5161 ext 124
Fax: +971 4 336 0137
Orient Planet PR & Marketing
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 3988941
Website: www.orientplanet.com
Anne-Birte Stensgaard, Senior News EditorThursday, September 15 - 2005 at 08:30 UAE local time (GMT+4)
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