'Apple Center' to open in Ibn Battuta Mall

To be situated at the iconic Ibn Battuta Mall in Dubai, the 140 sqm. 'Apple Center' will be a unique location for Apple enthusiasts and users to try out the latest Apple products. The outlet will be located within the China Court and is scheduled to open on the 17th of September 2005.

Showcasing Apple's digital lifestyle, the 'Apple Center' will feature the entire Apple product line of hardware and software, and will be organized into zones for movies, photos, music and kids. The 'Apple Center' will also give Apple users an opportunity to discuss technical issues, product information and specifications. Experienced salesmen and customer service staff will be on hand to cater to the information and service requirements of visitors to the 'Apple Center'.

Speaking on the upcoming designer outlet, Elias Abou Rustom, General Manager of Arab Business Machines Ltd. said: "We are delighted to introduce the 'Apple Center' concept to Dubai. Apple Retail Stores have met extensive success around the world and we expect to mirror the international popularity in Dubai as well. The concept store will definitely be unique in terms of unmatched customer service, product offerings and other defining features that will make every visit memorable. From in-depth product information to giveaways, the Apple Center will surely reflect Apple's high standards of quality and aesthetics."

Apart from access to Mac merchandise, visitors can also learn more about Apple products at the 'Apple Center'. Weekly educational sessions will be held to educate customers on the advantages and benefits of Apple products, ranging from the XServe to the iLife.

The opening of the new store will also be marked by special offers and giveaways. On the 17th of September, visitors will have the opportunity to win an iPod every hour.