Fujitsu Siemens appoints Mid East General Manager

French national Rejasse, who has an I.T. career of 22 years spread throughout Europe, Lebanon and Africa, joins the company at its Dubai Internet City regional headquarters where he will continue to drive forward Fujitsu Siemens Computers' regional growth, with a particular emphasis on streamlining its Middle East channel network.

"I intend to build on our already strong channel structure by refining our long term strategy to ensure customers receive the very best products coupled with faultless service," said Rejasse.
"We will be making sure that our channel partners are given the necessary support and that end users benefit from an improved and efficient operating procedure.

"We have responsibilities to the channel, the market and end users and the continued development of these relationships is paramount."

Rejasse also reiterated Fujitsu Siemens Computers' commitment to the Levant where it is employing country specific channel mangers to increase efficiency and build awareness of its brand and product range.

"We are investing in the emerging markets of Lebanon and Jordan in a bid to develop our channel networks and promote our innovative IT solutions to both the SME and LE markets," added Rejasse.

Internally Rejasse is also keen to develop Fujitsu Siemens Computers' tight-knit, intimate employee culture. He believes an active and dynamic workforce is instrumental in developing the IT manufacturer in the region.

"Many of our employees have been here from the start and there is a real camaraderie within the workforce. I want to continue to develop and nurture this enthusiasm that has already taken this company so far," added Rejasse.